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Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

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https://hal-univ-orleans.archives-ouvertes.fr/hal-03524990
Contributor : José Chaboche Connect in order to contact the contributor
Submitted on : Thursday, January 13, 2022 - 3:43:17 PM
Last modification on : Friday, January 14, 2022 - 3:28:34 AM

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  • HAL Id : hal-03524990, version 1

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Alain Schoeny, José Chaboche. Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city. Conference “Legacy of Olympic and Paralympic Games, Jun 2019, Champs-sur-Marne, France. ⟨hal-03524990⟩

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