Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

Alain Schoeny; José Chaboche

Conference papers

Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

Alain Schoeny ¹ José Chaboche ¹

1 CEDETE - Centre d'Etudes pour le Développement des Territoires et l'Environnement

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Geography

Humanities and Social Sciences / Business administration

Humanities and Social Sciences / Architecture, space management

Humanities and Social Sciences / Library and information sciences

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https://hal-univ-orleans.archives-ouvertes.fr/hal-03524990
Contributor : José Chaboche Connect in order to contact the contributor
Submitted on : Thursday, January 13, 2022 - 3:43:17 PM
Last modification on : Friday, January 14, 2022 - 3:28:34 AM

Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

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Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016) : towards a tool to help develop a brand image of the host city

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11