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Revitalising town centre commerce: an exploratory study of drivers relating to resistance

Abstract : The aim of this exploratory article is to bring together the visions of an association of merchants and shoppers. Thanks to a semantic analysis, the results reveal that there are not only convergences of vision, but also some differences between customers and merchants in terms of satisfaction, mainsprings, and challenges. More specifically, there are more points of convergence than divergence. Finally, the article highlights the need for a congruence of views between customers, associations, and public authorities to revitalize the city center.
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https://hal-univ-orleans.archives-ouvertes.fr/hal-03523205
Contributor : Aurore INGARAO Connect in order to contact the contributor
Submitted on : Wednesday, January 12, 2022 - 3:17:12 PM
Last modification on : Wednesday, March 23, 2022 - 1:28:42 PM

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  • HAL Id : hal-03523205, version 1

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Aurore Ingarao, Joseph Kaswengi. Revitalising town centre commerce: an exploratory study of drivers relating to resistance. Brand, Label and Product Intelligence - Second International Conference COBLI, J. KASWENGI and A. INGARAO (Eds.), SPRINGER, In press. ⟨hal-03523205⟩

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